Video Narration Series: Video Script Writing
This is installment #1 in a series of blog posts focusing on video narration tips for the “do-it-yourselfer”. Video script writing is the foundation for creating a successfully persuasive message for your intended video audience. It’s important to remember that video marketing doesn’t work like text marketing. …
Heartache, Sadness and Healing
This blog post is about our experience with the terminal illness of our much loved fur baby. I generally don’t share details of my personal life, but I know sharing will help me on my healing journey. So here goes… On December 11, 2014, we …
Video review of Canada’s Anti-Spam Law (CASL) [with video]
Canada’s new Anti-Spam Law comes into force on July 1, 2014 and will cover all electronic messages including: email, social networking accounts and text messages – plus much more. What does it mean for you as a business owner when communicating with current and potential …
Top 3 Reasons to Use Online Video
With record-breaking statistics on the number of ads being viewed each month, online video has become a very powerful tool for small business owners. Web based video productions are usually short and informative. They’re a marketing strategy that lets you connect with potential clients in …
How to loop a video or PowerPoint slideshow for continuous play [with video]
The question of how to make a video loop for continuous play, rather than have it stop at the end, has surfaced several times in the last couple of months. This feature is referred to as “looping“. This is particularly useful for trade shows, where a …
PowerPoint Videos – The Do’s and Don’ts
PowerPoint videos are growing in popularity. They’re a great tool for online presentations and teaching. But, should a PowerPoint video “look” the same as your presentation slides? The simple answer is – “No”. Live presentations vs. video presentations Consider these scenarios: You’re at a live …
Storyboards can save you money [with video]
Storyboards, as we know them today, were developed at the Walt Disney Studio during the early 1930s and are used in many fields including film, theatre and video work. Though you wouldn’t use a storyboard for a talking head video, they are a must for animated and …
Happy Thanksgiving! [video]
Wishing all our fellow Canadians a warm, loving Happy Thanksgiving weekend!
Video vs Text [with video]
When you create content with just text alone, versus content that includes video, is there a difference in the way the message is received by your audience? Are they equally effective? Do they have the same appeal? Research According to M Booth, a global communications …
What is video marketing? [with video]
Small business owners have the challenge of advertising on a limited budget to get the word out about their products and services. Newspaper ads, radio spots, billboards, yellow page ads and tv commercials all offer ways to promote your business but… they can be very …
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